Advisory on Demand
“Framer is one of the best web builders I have ever tried. It’s like magic.”
“Framer is one of the best web builders I have ever tried. It’s like magic.”
Author
We help small businesses striving to make an impact in our local communities move forward with confidence, direction, and with soul.
We help small businesses striving to make an impact in our local communities move forward with confidence, direction, and with soul.
creative COLLECTIVE Based in sydney
creative COLLECTIVE Based in sydney
Hands-on BRAND strategy and visual studio
Hands-on strategy - helping founders and small teams
Independent & boutique
With Soul
Scaling doesn't happen in a day. Crafting a winning plan can.
Scaling doesn't happen in a day. Crafting a winning plan can.
We ulpift brands that deserve to be seen
how we help
how we help
You’re building something that matters, but a crowded market and loud competitors make it hard to be seen.
We help you build a brand that gets the attention it deserves and people love to recommend.
With Soul is a brand consultancy and creative studio for Northern Beaches founders who are done blending in.
Together, we'll shape the strategy, story, and visual identity that makes your brand impossible to ignore.
You’re building something that matters, but a crowded market and loud competitors make it hard to be seen.
We help you build a brand that gets the attention it deserves and people love to recommend.
with Tess Underhill Strategy Consultant
with Tess Underhill Strategy Consultant
Strategic Clarity Sessions
One-off, half day workshops to untangle complexity and set direction.
Strategic Clarity Sessions
One-off, half day workshops to untangle complexity and set direction.
Strategic Clarity Sessions
One-off, half day workshops to untangle complexity and set direction.
Visual Design
Stunning, strategically led content to achieve your business outcomes and make your brand memorable.
Visual Design
Stunning, strategically led content to achieve your business outcomes and make your brand memorable.
Visual Design
Stunning, strategically led content to achieve your business outcomes and make your brand memorable.
Growth Partnerships
3–6+ month ongoing projects - shaping brand strategy, positioning, visual identity and content creation & curation.
Growth Partnerships
3–6+ month ongoing projects - shaping brand strategy, positioning, visual identity and content creation & curation.
Growth Partnerships
3–6+ month ongoing projects - shaping brand strategy, positioning, visual identity and content creation & curation.
Advisory on Demand
Direct access to a brand and digital expert consultant for quick questions, reviews, or second opinions.
Advisory on Demand
Direct access to a brand and digital expert consultant for quick questions, reviews, or second opinions.
Advisory on Demand
Direct access to a brand and digital expert consultant for quick questions, reviews, or second opinions.
Lean Brand Website Builds
We build lean brand-focused websites so your small business can be found and start make an impact.
Lean Brand Website Builds
We build lean brand-focused websites so your small business can be found and start make an impact.
Lean Brand Website Builds
We build lean brand-focused websites so your small business can be found and start make an impact.
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founders we’ve worked with
founders we’ve worked with
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industries covered (from SaaS to retail)
industries covered (from SaaS to retail)
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countries clients served
countries clients served
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vanity metrics — only real outcomes
vanity metrics — only real outcomes
Tess Underhill — Founder, Lead Strategist
Tess Underhill — Founder, Lead Strategist
About
About
We aren't aiming to be the biggest consultancy. Our priority is to be a refined and independent collective, delivering just what you need, and quickly.
This means no layers of managers, no endless back-and-forth with a big agency price tag. Just sharp minds, fast communication, and real accountability
We aren't aiming to be the biggest consultancy. Our priority is to be a refined and independent collective, delivering just what you need, and quickly.
This means no layers of managers, no endless back-and-forth with a big agency price tag. Just sharp minds, fast communication, and real accountability
Clear advice, direct access
Clear advice, direct access
Team
Team
We're a collective of ex-big agency consultants sharing projects, giving you the valuable expertise you need without the overwhelming management fee. The expert you speak to in a workshop is who does the work.
We're a collective of consultants sharing projects, giving you the valuable expertise you need without the overwhelming management fee. The expert you speak to in a workshop is who does the work.
Tess Underhill
Strategy Consultant
Lewis Ellioit Morgan
Digital Design
Josie Olivia Stock
Visual Creative & Styling
Meg Nibblett
Visual Creative & Journalling
Gigi Cervantes
Paid Social Specialist
Aseem Das
Google Ads Specialist
Tess Underhill
Strategy Consultant
Lewis Ellioit Morgan
Digital Design
Josie Olivia Stock
Visual Creative & Styling
Meg Nibblett
Visual Creative & Journalling
Gigi Cervantes
Paid Social Specialist
Aseem Das
Google Ads Specialist
Tess Underhill
Strategy Consultant
Lewis Ellioit Morgan
Digital Design
Josie Olivia Stock
Visual Creative & Styling
Meg Nibblett
Visual Creative & Journalling
Gigi Cervantes
Paid Social Specialist
Simple steps, no extra layers
Simple steps, no extra layers
How it works
How it works
1
Free 15-min Call
Free 15-min Call
We start with a conversation to understand your challenges, context, and goals. No strings attached. If we can help, we'll recommend your next steps and book the right workshop.
We start with a conversation to understand your challenges, context, and goals. No strings attached. If we can help, we'll recommend your next steps and book the right workshop.
with Tess Underhill, Strategy Consultant
with Tess Underhill, Strategy Consultant
2
Clear Plan of Action
Clear Plan of Action
Within days, you get a sharp roadmap after your initial workshop: what to focus on, what to drop, and how to move forward.
Within days, you get a sharp roadmap after your initial workshop: what to focus on, what to drop, and how to move forward.
3
Hands-on Support
Hands-on Support
We work side by side with your team to set up systems, create and design the visuals you need, test strategies, and keep momentum.
We work side by side with your team to set up systems, create and design the visuals you need, test strategies, and keep momentum.
FAQ. Straight Answers
FAQ. Straight Answers
No jargon, no fluff — just clear answers to the questions teams ask us most
No jargon, no fluff — just clear answers to the questions teams ask us most
How long does a typical project take?
Most projects take between 4–8 weeks. We agree on the scope upfront and keep a clear timeline, so there are no surprises.
Do you work with early-stage startups?
Can I hire you just for a workshop or short engagement?
Which industries do you specialise in?
What do you need from me to get started?
How long does a typical project take?
Most projects take between 4–8 weeks. We agree on the scope upfront and keep a clear timeline, so there are no surprises.
Do you work with early-stage startups?
Can I hire you just for a workshop or short engagement?
Which industries do you specialise in?
What do you need from me to get started?